I just finished reading this great book by James B. Twitchell, a professor at U of F.
For anyone interested in the branding/marking of the culture industries (art, religion, education...) this is a very interesting book. Which supports my theories on the impact of fashion (lowercase "f"), trend, and social status on these "truth seeking institutions".
It's dry, but fascinating.
This book was published in 2004, and it is interesting to see the things Twitchell is talking about becoming more common and explicit now.
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